As well as potentially assisting with the UK’s obesity crisis, the fast food world also introduced us to many marketing tricks.

Not convinced that you knew what you wanted to eat, you would then be offered fries or to go large – the marketing men tapped into the power of suggestion and upselling was born.

Pretty simple concept, but so very powerful and is common place in todays world, for airplanes to hiring a car the additional options are always there to entice us.

This is fine, as ultimately it is you the benefits from the extras you chose, but is it the same with professional advice?

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